Digital Content Producer – Victoria

Pan Pacific Hotels Group has over 40 Hotels, Resorts and Serviced Suites worldwide. Our guests and our team are at the heart of everything we do. We provide gracious and dependable hospitality, across out two internationally renowned brands, PARKROYAL and Pan Pacific.

The Role

Reporting to the Marketing Manager – Victoria, this newly created role has been added to curate and develop exceptional content that is aligned to overarching commercial strategies of Pan Pacific Hotels Group - Melbourne.

Primarily based at the award winning 5-star Pan Pacific Melbourne (in the heart of South Wharf), the Digital Content Producer - Victoria will manage the implementation of the annual digital marketing strategy across our Melbourne hotels and will also be required to support and engage with stakeholders at PARKROYAL Melbourne Airport and PARKROYAL Monash Melbourne.


The successful Digital Content Producer - Victoria will:

  • Be a creative storyteller that is comfortable working within global brand standards.
  • Collaborate in the planning and execution of a fully-integrated digital marketing strategy to drive traffic to our hotels’ websites
  • Create and manage the “always on” content plan for all hotels, which details the scope and timing of content required, to ensure a consistent stream of valuable content
  • Produce and develop creative, high-quality and effective online content across a range of digital channels, including; brand website, eDM’s, organic/paid social, paid search, SEO etc.
  • Create content that motivates, inspires, educates, informs and sells for use across platforms including video, still images with text, animation and more
  • Manage end to end creation, editing and reviewing copy to a high level of accuracy and consistency by having an exceptional eye for detail
  • Assist with the delivery of online advertising and tracking of results
  • Keep up with trends, new social media channels, emerging technologies and best practice in digital content communications


Talent Profile

You will bring:

  • Tertiary Qualifications in Marketing, Communications, or Digital Media
  • 2-3 years’ experience in a content marketing role
  • Experience using CMS platforms and managing/editing websites (Adobe Experience Manager preferred)
  • Experience with content creation/scheduling on Social Media platforms (Facebook, Instagram,LinkedIn)
  • Understanding of digital marketing/SEO best practices 
  • Excellent copywriting for web and editing skills


Pan Pacific Hotels Group encourages work-life balance and offers an attractive package, including a competitive salary, dry-cleaning of business attire, duty meals, hotel discounts with our Global Hotel Alliance program, as well as many other great local benefits. 


How to Apply

If you share our values and are passionate about driving a strong culture of success, are creative, driven, and are seeking to develop a career with a rapidly growing international hotel brand, then APPLY NOW or click on the link to find out more about what Pan Pacific Hotels Group has to offer. 

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