Marketing Communications Manager

Pan Pacific Hotels Group has over 40 Hotels, Resorts and Serviced Suites worldwide. Our guests and our team are at the heart of everything we do. We provide gracious and dependable hospitality, across our three internationally renowned brands, PARKROYAL, PARKROYAL Collection and Pan Pacific.

The Role

Reporting to the General Manager, we are seeking an experienced Marketing Communications Manager to take ownership of and be responsible for the creation and implementation of the marketing strategy at the PARKROYAL Monash Melbourne. This broad role will oversee all marketing, communications, brand, loyalty, digital and social activities for our hotel. Flexible work from home and hybrid office arrangements are possible. 
This role would commence in early January 2022. 

The successful Marketing Communications Manager will:

  • Lead, develop and implement integrated marketing and communication strategies
  • Create dynamic, engaging and authentic content for internal and external audiences across a number of channels including digital platforms, social media, electronic direct mail, brochures, and brand.com.
  • Work closely with Global Marketing (Singapore) to execute local campaigns and truly bring our brand to life
  • Oversee the tactical execution of our digital strategy with our Singapore Digital Team and our digital agency
  • Oversee and implement the hotels Social Media, Public Relations, Loyalty and Brand campaigns
  • Oversee our on-line presence, including website, social media and digital platforms including monitoring online brand mentions and comments/questions posted to our social channels
  • Create marketing budgets, manage spends and drive continuous ROI
  • Be an amazing relationship builder, able to develop and maintain strategic alliances and partnerships
  • Directly managed third-party agencies (PR, Digital, Design) and collaborate to ensure strong working relationship and results

Talent Profile

You will bring:

  • Minimum 2+years in a Marketing Management role
  • Experience at producing clear strategies and actionable plans
  • Creative and innovative out of the box thinking, willing to trial new ideas and be best in class
  • Understand digital platforms and have the ability to analyse their performance
  • Proven leadership with experience in marketing, communications, digital platforms
  • Experience at managing a marketing budget, including forecasting.
  • Great relationship management skills, with a developed understanding of the interactions between marketing and the wider business
  • Tertiary qualifications in Business with a major in Marketing or equivalent is desired
  • Experience within the hospitality/tourism/events industry advantageous
  • Desktop publishing, graphic design skills or experience with InDesign would be an advantage but not a necessity

Our Values

We create a culture of trust through mutual respect, communication and shared success. We show integrity, we are open and honest with one another, and do what is morally right. We support and care for each other to achieve our company vision. We show consideration; listen; be kind; and appreciate each other. We are not afraid to try something different and challenge the norms. We aim higher, we do not give up.

How to Apply

Join us in creating memorable experiences for our guests through PARKROYAL’s signature warmth and approachable service in this landmark destination! 

Human Capital & Development 
PARKROYAL Monash Melbourne 


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