Elaine Kum appointed as Director of Sales and Marketing

Singapore, 21 November 2014 – Pan Pacific Singapore is pleased to announce the appointment of Elaine Kum as Director of Sales and Marketing. In this new role, Elaine will be leading the Sales and Marketing team of this 790-room hotel, Pan Pacific Hotel Group’s largest property, located in the heart of Marina Bay. Apart from managing MICE, Group Rooms, Catering Sales and Event Services, she will oversee Marketing, Public Relations and Advertising.

An alumna of Northumbria University with a Bachelor of Marketing Management, Elaine’s 24 year career in the hospitality industry began shortly after graduation when she joined the Royal Holiday Inn Crowne Plaza’s Front Office. Elaine developed her career through a series of appointments with luxury hotels including Mandarin Oriental, Singapore, Sheraton Towers Singapore, and most recently, Singapore Marriott Hotel where she oversaw the Sales, Catering and Marketing teams as Director of Marketing.

“With our prime location in Marina Bay, within close proximity to the many business and conference facilities in the precinct, coupled with the hotel’s transformation in 2013, we are confident that Elaine, a seasoned hotelier, is the right person to further elevate the hotel with dynamic new ideas and her sharp sense of Sales and Marketing acumen.” Said Mr. Scott Swank, General Manager of Pan Pacific Singapore.

Image can be downloaded from here

For media enquiries, please contact
Ms Tang Wen Xian
Assistant Marketing Manager
Did: (65) 6826 8092
Email: tang.wenxian@panpacific.com

Ms Dawn Lee
Marketing Executive
DID: (65) 6826 8092
Email: dawn.lee@panpacific.com

Hotel Facebook: https://www.facebook.com/panpacificsingapore
Twitter: https://twitter.com/panpacificsgp
Instagram: http://instagram.com/panpacificsingapore

About Pan Pacific Singapore
Located in the heart of Marina Bay with easy access to world-class shopping, Suntec Singapore International Convention and Exhibition Centre and the Central Business District, Pan Pacific Singapore offers 790 contemporary rooms and suites that are ideal for business or leisure. Savour epicurean delights at our award-winning restaurants and bar or rejuvenate at our swimming pool and spa. Pan Pacific Singapore is proud to be named Asia’s Leading Business Hotel by the World Travel Awards from 2006 to 2012, World’s Leading Business Hotel by the World Travel Awards from 2007 to 2010 and 2012, and World’s Leading City Hotel by the World Travel Awards in 2011. The hotel was also a recent winner in “2013 World’s Best Business Hotels” by Travel & Leisure Magazine Readers, Tripadvisor’s 2013 Traveller’s Choice Awards and Certificate of Excellence Awards.

About Pan Pacific Hotels and Resorts
Pan Pacific Hotels and Resorts comprises 22 premium hotels, resorts and serviced suites (including those under development) in 11 countries across Asia, Oceania, North America and Europe. The “Pan Pacific” brand provides refreshing Pacific experiences inspired by an invigorating blend of its Pacific Rim locations. It is focused on enriching experiences that draw on a diversity of landscapes and cultures; and relevant choices that convey freedom and individuality. Pan Pacific Hotels and Resorts has been recognised by Condé Nast Traveller magazine as one of the 25 hotel companies demonstrating social responsibility and has won esteemed accolades such as World Travel Awards, AAA Four Diamond Award, Condé Nast Gold List and Readers Choice Awards.  For more information, visit panpacific.com.

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