We are looking for a Director of Marketing Communications. You will play a pivotal role in leading the integrated marketing, brand and communications strategy for Pan Pacific Singapore, a flagship luxury hotel.

The role is responsible for brand positioning, commercial marketing performance, strategic partnerships, digital strategy, media relations, sustainability communications and revenue-aligned campaign development across Rooms, MICE, Food & Beverage, Lifestyle, Loyalty Programmes, Partnerships, and online portfolios.

Job Responsibilities:

Strategic Brand Leadership

• Develop and execute integrated brand strategy to position the hotel as a leading luxury, business and culinary destination in Singapore.

• Align marketing initiatives with commercial objectives and long-term asset positioning.

• Serve as strategic advisor to senior leadership on brand visibility, awards strategy and reputation management.

Budget & Commercial Accountability

• Lead annual marketing budget planning and allocation.

• Monitor performance metrics across paid, owned and earned channels.

• Optimise return on investment (ROI) for all campaigns and initiatives.

• Align marketing investment with revenue growth across Rooms, MICE, Food & Beverage, Lifestyle, Loyalty Programmes, Partnerships, and online.

Team Leadership

• Manage and develop the Marketing Communications team.

• Foster cross-functional collaboration with Sales, Revenue, F&B, Culinary and Operations teams.

• Drive performance culture grounded in measurable commercial outcomes.

Public Relations & Media Engagement

• Lead all public relations strategy and media engagement across local, regional and international markets.

• Drive award participation strategy to enhance brand credibility and market leadership.

• Maintain strong relationships with media, influencers and industry stakeholders.

Digital & Performance Marketing

• Architect and oversee integrated digital strategy, including PPC, GEO, SEO/SEM and performance-led campaigns.

• Oversee multi-platform social ecosystem.

• Optimise content strategy to enhance audience engagement and conversion.

Culinary & Chef Brand Amplification

• Elevate the hotel’s culinary positioning through strategic storytelling and chef brand development.

• Support visibility and recognition of award-winning chefs and F&B outlets.

• Identify high-impact collaborations and partnerships that enhance brand equity and chef brand visibility.

Sustainability & ESG Positioning

• Integrate sustainability-led messaging into brand and communications strategy.

• Leverage sustainability initiatives to strengthen stakeholder engagement and market differentiation.

Partnerships & Loyalty

• Oversee brand collaborations.

• Support loyalty programme positioning, including Pan Pacific DISCOVERY, Pan Pacific Connections and Pan Pacific Privileges.

• Identify partnership opportunities that drive incremental demand and visibility.

Online & Revenue Marketing

• Oversee eShop strategy and promotional planning.

• Develop campaigns that drive online revenue growth and voucher sales.

• Align digital campaigns with revenue management and commercial strategies.

• Minimum 12 to 15 years of senior marketing experience within luxury hospitality or lifestyle brands.

• Proven experience leading integrated marketing strategy for high-value hospitality assets.

• Strong commercial acumen with demonstrated budget planning and ROI accountability.

• Experience managing cross-functional teams.

• Strong media network and partnership development track record.

• Familiarity with platforms and multi-market marketing ecosystems preferred.

• Executive-level communication and stakeholder management skills.

Join our team and be part of an extraordinary journey to provide the pinnacle of luxury and service to our valued guests.

Please write in with your detailed resume and email us at careers.ppsin@panpacific.com

*We regret to inform that only shortlisted candidates will be notified.