In February this year, Devon Nguyen became the first Vietnamese ready-to-wear designer to present a collection at the prestigious Paris Fashion Week.

With her brand DEVON LONDON (available in London and Hanoi), Nguyen flaunts her playfully rebellious edge with sharp tailoring, striking digital prints, and unique embroidery details. Her mission: empowering women to create their own definitions of femininity and identity.

Kilomet109’s apparels are modern and minimalistic, yet replete with cultural meaning.

A proponent of ethical fashion, designer Thao Vu sought out women from different ethnic groups in Vietnam to learn how to make her own fabrics and dyes for Kilomet109. Apart from embracing age-old production methods, Thao also takes her cue from Vietnamese traditional wear.

“A lot of people look upon ethical or sustainable fashion as boring. They think it’s only earth tones, nothing exciting. But that’s not true. There’s so much out there to try,” said Thao in an interview with Vice.com.

An Store is the brainchild of Mai Phuong, an interior designer turned “fashionpreneur.” This self-taught artist believes in going back to basics—with a focus on natural materials and handmade products—and draws inspiration from architecture and Japanese design.

At the heart of Chula‘s success is an unlikely pairing of Asian restraint with Spanish flamboyance. Founded by Spanish lovebirds Diego Cortizas and Laura Fontan, Chula is a labour of love with serendipitous beginnings.

To up-and-coming designer Claret Giang Le, fashion is a blank canvas for artistic expression.

Her inaugural collection, showcased at Hanoi’s International Fashion Week last November, paid tribute to minimalist artist Frank Stella with brazen patterns and bold silhouettes. For those who relish being ahead of the trend: industry insiders have singled her out as one to watch.