Position summary statement:

The Lifestyle Director leads the overall strategic direction, operations, and guest experience of the Hotel’s Spa, Fitness Centre, and Poolside facilities. This role ensures that wellness offerings are innovative, profitable, and aligned with the Hotel’s positioning. Develop lifestyle programs, elevate service standards, optimize financial performance revenue.

Primary Responsibilities:

Strategic Leadership

• Develop and implement wellness strategies that intergrate spa, fitness, and recreational offerings into the overall Hotel experience.
• Curate lifestyle programs and partnerships to drive guest engagement and brand differentiation.
• Champion membership growth through creative initatives and engagement programmes.
• lead strategies to elevate spa product sales and strengthen overall retail performance.
• Drive poolside bar's food and beverage revenue
• Set annual goals, budgets, and business plans for spa, fitness, and pool operation.
  
  

Guest Service & Experience

• Chmapion a guest-first culture across all wellness floor facilities.
• Regularly engage with guests, addressing feedback and anticipating needs to enhance loyalty and satisfaction.
• Monitor service delivery standards through guest feedback and mystery audits to enhance overall guest satisfaction scores.
• Develop personalized wellness journyes for VIP guests and long-term members.
  
  

Operational Excellence

• Oversee smooth daily operations of the wellness floor, ensuring safety, hygiene, and maintenance standards are met
• Implement efficient scheduling, rostering, and staff models to maximize service coverage and productivitiy.
• Establish and update SOPs for treatment rooms, gym usage, pool safety, and lifestyle event coordination.
• Coodinate with Vendor/Engineering/Housekeeping to ensure all equipment (spa machines, fitness equipments, pool systems) are fully operational and in good condition.
• Ensure compliance with local regulations, safety guidelines, and brand standards.
  
  

Team Leadership & Development

• Conduct regular training on guest service, safety, product knowledge, and upselling.
• Drive a culture of accountability, performance excellence, and professional growth within the team.
  
  

Financial & Administrative Management

• Full responsibility for departmental P&C, budget control, and revenue optimization.
• Develop pricing structures, membership models, and promotional campaigns.
• Review daily revenue reports, cost analysis, and performance dashboards.
• Provide recommendations for improvement.
• Manage vendor contracts for spa products, wellness supplies, and outsource instructors.
• Oversee adminstrative processes including payroll, staff scheduling, inventory management, and procurement.
• Prepare monthly business reivews and present operational and financial performance update to management.
  
  

Collaboration & Branding

• Plan and execute client appreciation events to strengthen guest relationships and brand loyalty.
• Work with Marketing to promote wellness offerings through online campaigns, social media, and guest engagement activities.
• Partner with F&B to create intergrated poolside and wellness dinning/beverage experiences.
• Represnt the Hotel at wellness, hospitality, and lifestyle industry events.

• Minimum 3 to 5 years working experience in managerial position in Wellness and/or Spa.
• Minimum Diploma in Business Management or related fields
• Strong technical knowledge of Spa products and services
• Strong business acumen and leadership
• Driven, self motivated individual with excellent interpersonal, oral and written communications
• Proficient in Microsoft Office applications
• Extensive experience in all aspects of developing and maintaining marketing strategies to meet organizational objectives.
• Proven ability to oversee all marketing, advertising, promotional and other activities.

PARKROYAL on Beach Road is dedicated to providing equal employment opportunities, including individuals with disabilities.

Please click on the "APPLY NOW" button below to apply or email your resume to careers.prsin@parkroyalhotels.com. 

We regret that only shortlisted candidates will be notified. 

Thank you for applying!