• Plan, build and execute a Digital Marketing Plan that will complement and align with the resort’s overall Sales & Marketing plans.
• Leverage owned, earned and paid media for a comprehensive strategy.
• Coordinate with advertising and media experts to improve digital marketing results.
• Monitor landing pages in line with the resort’s Digital Marketing plans.
• Measure ROI and KPIs specific to the digital marketing performance and prepare accurate reports on this performance.
• Prepare and manage the Digital Marketing annual budget with the Director of Sales & Marketing.
• Leverage PARKROYAL Langkawi Resort’s partnership by remaining up to date on all relevant marketing or digital marketing opportunities.
• Research competitors and provide suggestions for improvement.
• Maintaining the resort’s information and digital image libraries, keeping them updated across all necessary platforms (e.g. Trip Advisor, Agoda, Booking.com, Klook, Little Red Book, etc).
• Manage and coordinate all aspects of resort’s websites.
• Track and measure SEO, SEM and Google analytic metrics.
• Digital Advertising – Work with the Pan Pacific Hotels Group Corporate Digital Marketing team and if necessary, appointed Digital Marketing Agency to compile a paid advertising strategy for the resort, which allows continuous monitoring of ROI and restructuring where necessary.
• Support and create social media marketing strategies and campaigns that are aligned with the resort’s Sales & Marketing and Digital Marketing plans.
• Ensure that the resort’s brand is being correctly managed and delivered on any social media platforms.
• Submit monthly progress reports to the relevant stakeholders.
• Assist the Director of Sales & Marketing with annual, quarterly and monthly forecasting.
• Evaluation of emerging online marketing technologies and trends including research and awareness of competitors’ online strategies.

• Diploma or Degree from an accredited university in Digital Marketing or relevant field
• Minimum 5 years of hands-on Digital Marketing experience in an international hotel chain
• Demonstrable experience managing SEO/SEM, Marketing Databases, Email Marketing, Social Media, Analytics Tools (eg: Google) and Display Advertising Campaigns
• Knowledge of hospitality industry and digital marketing channels
• Good knowledge and experience with online marketing tools and best practices
• Fluency in spoken English and Bahasa Malaysia to facilitate communication at the resort
• Highly computer literate
• Outstanding communication and interpersonal skills
• Critical thinker and problem-solving skills
• A strong team player
• Good time management skills
• Great interpersonal and communication skills
• High level of motivation, determination and commitment

Kindly email your application with the most updated resume to careers.prlgk@parkroyalhotels.com.

Due to the restriction of Employment Visa in Malaysia, please note that this position is only opened for local Malaysian or candidates with legal work rights in Malaysia only.

We regret to inform that only shortlisted candidates will be notified.